Sensi Today

The great change we saw in recent years, in relation to wine consumption, is the destination of use. In the past, considered as a basic nutrition in diet, it is now a hedonistic means, which provides physical, mental and inspirational pleasure.

This change, which took place gradually over the decades, is not a completed process; the turning point is that a growing percentage of the population learned to understand wine in its highest cultural sense, starting to see it with different eyes, studying it to understand its true nature, discovering the nuances, typicalities and traditions that are contained in a bottle. The nineties can be identified as the starting date for the fast increase of interest in wine and its communication and culture.

Towards the end of the nineties, a strong trend calling for very structured and concentrated wines, often with high alcoholic contents and aged in barriques (at that time if the wines were not barreled they were worth nothing), multi-award winning and advertised everywhere, led consumers to orient themselves towards that wine-making style, creating a trail in which many producers channeled themselves following this type of production and selling their products at medium high prices. This led to a standardization of flavors and to the difficulty of versatility in pairing that had a negative impact in the sector but which subsequently led to a further change and to the search again for different characteristics: freshness, acidity and naturalness of the wines. The experts no longer appreciated «standardized» wines, but they began to talk about terroir and vine characteristics, typicality and vintages and above all the importance of native vines.

Thanks to the wine-making communication and to the new and different ways of communicating, it became clear from the Internet that people are increasingly talking about natural, organic, bio-dynamic, expressions of a philosophy that is slowly becoming widespread in the world of wine. There is a return to the past linked to philosophies that seek a more natural lifestyle.

In recent years, the number of wineries in line with this approach based on quality, honesty and respect increased sharply. The experts, but now also the non-experts, have began to believe that naturalness and quality are essential characteristics; today we are learning to understand the wine and read the labels, to taste it, appreciating its scents, trying also to recognize the origin and the hints that the land can leave inside the grapes. We try to select the most natural products possible, but they must be good and healthy above all. In summary, over the last 50 years we changed from a nourishing wine, elite wine and wine for everyone to reach the wine that is good for the health, that has good flavor and is suitable for everyone. We don’t know what the next half century will have in store for us, but one thing is certain: wine consumption, as it was for centuries, will not cease to exist.

Sources: Askanews.it, Istat

4-5-6 novembre 2017 – Sensi partecipa a Excellence 2017, la V edizione del Salotto romano dedicato all’enogastronomia. L’evento esclusivo mette in connessione gli operatori del settore creando uno spazio per concrete opportunità di business tra produttori e buyer in un contesto culturale orientato all’avanguardia e all’innovazione. Sensi parteciperà con un proprio stand dedicato, degustazioni e abbinamenti ai cooking show di chef stellati.